The latest accommodation figures released by VisitEngland make good reading for the East Midlands, with the region noting growth in both August and September this year compared to the figures reported in 2017.
The national tourism board’s ‘England Occupancy Survey’ shows that across the East Midlands, room occupancy increased by 3% in August and stayed on its high 81% in September.
The ‘RevPar’ measure, which is the total room revenue divided by the total number of available rooms in a region, increased by 5% across the East Midlands in August and 1% in September.
The ‘ADR’ (average daily rate), which is calculated by dividing room revenue by rooms sold demonstrated growth in both August and September by 2%.
Nottingham demonstrated a strong performance as well with figures continuing to grow in both August and September.
According to the STR reports released in August and September, Nottingham performed very well in August 2018 with occupancy percentage change by 7.2%, ADR by 7.7% and RevPar by 15.4% compared to August 2017.
September 2018 noted a healthy growth as well with occupancy percentage change by 2.7%, ADR by 2.5% and RevPar by 5.3% compared to September 2017.
Posted on 18 December 2018
