Donington Park has signed an exclusive new hotel sponsorship deal with the Thistle East Midlands Airport for its 2014 race season. The move marks a busy year for both the four-star hotel and the world-famous race circuit, as the two businesses hope to share in the success of Donington Park’s most exciting race calendar to date.
Part of the deal will see Donington Park’s Goddard Suite rebranded to the Thistle Hotel East Midlands Airport Suite – and the hotel will also be working closely with Donington Park’s conferencing and events team to offer the best and most convenient offers for race-goers and conference attendees alike.
Roger Lowe, Head of Events at Donington Park, said:
We have an extremely busy year ahead not only with the racing out on circuit but also with the many other exciting events and product launches due to take place in our conference and exhibition space. Having a reliable and quality hotel sponsor in place allows us to create great package deals for our visitors and also helps to provide business stability and support in the local area. The Thistle Hotel East Midlands Airport is just a few minutes from Donington Park – so it’s the perfect choice.
Richard Parker, General Manager at the Thistle Hotel, added:
“It makes great business sense for us to sponsor Donington Park, as we are the closest four star hotel to the race circuit and have been welcoming Donington spectators, sponsors and crews to our hotel for the past 25 years.”
Across the 2014 race season Donington Park will welcome the British Superbike Championship, the British Touring Car Championship, the Donington Historic Festival and will host the only UK round of the World Superbike Championship. In addition, Donington Park has also recently been announced as the home of the new FIA Formula E Headquarters.